WISE LA’s Holiday Party will combine holiday festivities with professional development for a truly WISE end of the year! Valerie Howard, personal brand coach and marketing strategist, has worked with hundreds of clients and has sold over 20 digital programs to help women brand and market themselves.
We sat down with Valerie to discuss some of the topics she’ll touch on at the event. Here are 3 of the most common myths about what it takes to create your personal brand:
Myth #1: You need to do something that has never been done before
When you look at everyone who has created a successful personal brand online and in the real world, it seems like every great idea has already been taken. Although this might be intimidating, Valerie wants to assure women that ideas do not have to be 100% original to succeed.
“There are no new ideas out there – your voice is what makes it unique,” says Valerie.
Myth #2: You need to invest all of your time and money to kick things off
You don’t have to quit your job to create your own brand – and you shouldn’t! A big issue for women with careers is the belief that they cannot merge their professional responsibilities with their personal brand. Valerie will speak on how you can structure your week to make time for your personal brand and why it’ll help you in the long run.
“It’s all about leveraging opportunities,” explains Valerie. “All that matters is putting your best foot forward.”
Myth #3: You need to stick with your personal brand forever
One of the most common concerns expressed by Valerie’s clients is how overwhelming it feels to commit to a brand. Valerie wants to alleviate this pressure by letting women know that it is okay to simply focus on who you are in the here and now.
“There’s a lot of pressure to look great and have everything perfect,” says Valerie. “But a brand is really about just starting, here and now. It doesn’t need to be perfect because in a year, it might change. It’s about branding your best self at this moment – not necessarily who you will be in five years.”
So much to look forward to at this year’s Holiday Party – you don’t want to miss it! Sign up for the event today.
If you want to learn more about Valerie, check out her podcast, Brand Ambition, which was ranked “one of the top 9 most inspiring shows for female entrepreneurs” by Inc.com at www.valeriehoward.com.